Gregory has been bringing novel concepts to the culture from the age of 19, when he and brother Craig opened the historic Seed Restaurant in 1968 London. Within a few years their Harmony/Whole Earth Foods was the countrys first and foremost source of natural and organic foods. In 1982 Greg created and christened the original VegeBurger, then in 1988 moved from food to fractals, opening a shop dedicated to the new "chaos theory," publishing and licensing fractal art worldwide. This led to his first book Uncommon Sense, the State is Out of Date, exploring the lesson of chaos theory for humanity. His new book, Sun of gOd, was recently published by Weiser Books, in which, as he puts it, the biggest elephant-in-the-room that you could ever imagine is unveiled.